01For end-customers receiving texts
If you got a text from a Claver-powered shop, you opted in by giving them your phone number when booking, requesting a quote, or scheduling a job. The shop's name appears in every text.
- Reply STOP to opt out. We'll process it within seconds and send one final confirmation. The shop won't text you again from that number.
- Reply HELP for the shop's contact info.
- Message and data rates may apply. We don't charge for receiving texts; your carrier might.
- Frequency: typically 1–4 messages per service event (booking confirmation, on-the-way, completion).
- Carriers: AT&T, T-Mobile, Verizon, and most U.S./Canadian carriers. We aren't liable for carrier delays or undelivered messages.
02Universal opt-out keywords
STOP, END, CANCEL, UNSUBSCRIBE, QUIT — all work, case-insensitive. Once you opt out, the shop using Claver can't text you again until you opt back in (reply START or sign up again). This is enforced by Twilio at the carrier level and by Claver at the application level. Shops can't override it.
03For shops sending texts
You are the sender. Claver is the platform. Compliance with the TCPA, CASL, state PUCs, the CTIA messaging principles, and 10DLC carrier rules is on you. Specifically:
- Consent. Get prior express written consent before any marketing text. Job-related transactional texts (appointment confirmation, technician en route, receipt) need consent under TCPA's "informational" tier — collected at booking is fine.
- Identification. Every promotional text must include your business name. Claver's templates do this by default.
- Quiet hours. Don't send before 8:00 a.m. or after 9:00 p.m. local time of the recipient. Some states are stricter (Florida bans 8 p.m. on Sundays for telemarketing). Claver's send scheduler will respect quiet hours if you turn that toggle on; without it, you're responsible.
- 10DLC registration. If you're a U.S. shop, you must register your brand and campaign with The Campaign Registry through Twilio. Unregistered traffic is throttled or blocked. We'll guide you through it during onboarding.
- Toll-free verification. If you use a toll-free number, finish toll-free verification before sending high volume.
- Records. Claver stores your message history and opt-out events for at least 4 years (the TCPA statute of limitations) so you have records if a plaintiff comes calling.
04Prohibited content
SHAFT — sex, hate, alcohol, firearms, tobacco — is blocked at the carrier level. Cannabis, kratom, CBD, gambling, payday lending, and lead-generation/affiliate-marketing traffic are also off-limits. Even a single message in these categories can get your number blacklisted permanently.
05Canada (CASL) & Quebec
Canadian recipients require express consent for all commercial electronic messages. Implied consent (existing customer in last 24 months) is allowed for transactional follow-ups but not for marketing. CASL fines reach CAD $10M per violation; this is not a place to wing it.
06Liability allocation
Under our Terms, you agree to defend and indemnify Claver against TCPA, CASL, and similar claims arising from messages you sent. We provide the rails (10DLC registration assistance, automatic STOP enforcement, opt-in audit trail). The content and the consent are yours.
07Contact
Compliance questions: [email protected]
End-customer complaints: [email protected]