Why GCs switch
Why Home Remodeling Companies Choose Claver
Home remodeling is the highest-stakes residential trade you can run. The customer hands you a key to her house and writes you the largest check she'll write outside her mortgage. The 12-week project touches 10+ sub-trades, 3 lender draws, 4 inspections, and the architectural review board. Whoever documents the most professionally, design selections, sub-trade schedule, milestone billing, weekly photo progress, wins, because the homeowner's biggest fear is the GC who disappears on Day 30 with $40,000 of materials owed.
The shops that win three things differently: they build the design proposal on-site with allowance budgets (so the customer sees the $148K all-in number including her selections), they coordinate every sub-trade across the 12-week schedule (so the project doesn't slip into Week 16), and they bill in milestones with weekly photo progress tied to lender draws (so the customer's HELOC funds release on schedule).
The on-site design proposal is the engine. Sub-trade coordination is what delivers a finished home in 12 weeks instead of 5 months.
When you sit down with Mrs. Castillo in her 1923 Austin bungalow living room, the proposal builds itself in the app. Walk every room (4 bedrooms, 2.5 baths, kitchen, dining, living, mudroom, bonus). Photograph existing conditions (1989 oak galley kitchen, original 1923 bathroom tile, 5-inch oak flooring throughout, plaster walls, knob-and-tube electrical in the upper floor). Customer picks her selections from your library and sets allowance budgets: kitchen $42K (cabinets and countertops and appliances and tile and paint), master bath $24K (vanity and tile and fixtures and paint), guest bath $14K, hardwood refinish $14K, paint $4K (interior whole-home), exterior paint $11K, electrical update $18K (knob-and-tube replacement and new panel), structural $9K (replace failed sill plate at southeast corner). Total: $148K. Build the proposal: $148,000 with full scope of work + 12-week timeline + 10 sub-trade schedule + 6-milestone billing breakdown. Customer signs digitally and pays a $14,800 deposit. Permits submitted Monday. Demo starts in 21 days.
Sub-trade coordination is where every home remodel goes off the rails, or gets delivered on Week 12. Weeks 1-2: framer crew (replace failed sill plate, frame the new kitchen island, frame the master bath enlargement). Weeks 2-3: plumber rough-in (move kitchen sink and dishwasher and ice-maker, all new bathroom plumbing) and electrician rough-in (knob-and-tube replacement on second floor, new 200-amp panel, all new circuits, recessed cans, island pendant). Week 4: inspection and insulation (open-cell spray foam in the second-floor walls and roofline, batts in the walls). Weeks 4-5: drywall and mudding. Weeks 6-7: cabinet install and tile setter. Week 8: countertop template and bathroom tile. Week 9: paint and finish carpentry. Week 10: countertop install and plumbing fixtures and electrical fixtures. Week 11: hardwood refinish (3-day job + 4-day cure). Week 12: appliance delivery and final walk-through and punch list. Claver assigns each sub-trade to the right week with the right scope. Sub-trades get push notifications 1 week before with the address, scope, materials drop status. The countertop fabricator confirms his Week 8 template arrival 7 days before. The flooring crew sees Week 11 on their calendar. No phone-tag at 7am Monday Week 6 trying to find the tile setter.
Milestone billing keeps you solvent through 12 weeks of crew and materials and sub-trade payments. 10% at signing ($14,800). 15% at permit and design lock ($22,200, covers your architect and engineering and structural fees). 20% at material delivery ($29,600, covers cabinet and countertop and flooring deposits). 25% at rough-in complete and inspections passed ($37,000). 20% at finishes complete ($29,600). 10% at final and customer walk-through ($14,800). Each milestone auto-triggers a Stripe charge or ACH pull (or coordinates with the customer's home equity lender for HELOC draws). You stop floating $40,000 of custom cabinets and $18,000 of materials on your line of credit for 4 weeks waiting for the rough-in milestone payment.
Photo records are what tie the milestone payments to lender draws and the appraisal. The customer financed the renovation with a $148,000 home equity line of credit (HELOC) from her bank. The bank releases each $24,000 draw based on weekly progress photos showing the milestone work completed. Claver structures every project around weekly photo timelines: pre-job (Week 0), demo (Week 1), framing (Weeks 1-2), rough-in (Weeks 2-3), drywall (Weeks 4-5), tile and cabinet (Weeks 6-7), paint and finish (Weeks 8-9), flooring and final (Weeks 10-12). The bank's draw inspector opens the photo PDF and approves each $24,000 release in 3 days instead of 3 weeks. The appraiser at the end uses the same photos and materials documentation to support the $94,000 ARV bump (post-renovation appraised value $586K, pre-renovation $492K).
And here's where most GCs fly blind: marketing spend. You're paying $40-$80 per click on Google Ads for keywords like "home remodel [city]" and "general contractor." Some clicks become $245,000 whole-house renovations. Some become nothing. Claver captures the Google click ID when someone visits your site and tracks it through design appointment → quote → signed contract → final payment. "Home remodel Austin" generated 18 clicks, 11 design appointments, 3 signed jobs worth $447,000. "General contractor near me" generated 84 clicks, 1 design appointment, zero signed contracts. Triple the first campaign. Cut the second.