Dispatch Software for the 24/7 Lockout Call

Why Locksmith Companies Choose Claver

Locksmith is a trust business hidden inside a speed business. The customer locked out at 11pm doesn't read reviews, she calls the first three numbers on Google and hires whoever picks up. Whoever picks up gets the job. Whoever doesn't loses the lifetime customer who would have called back two years later for a smart-lock install.

The shops that win two things differently: they answer every call (or the app answers for them when they can't), and they price transparently on-site so the customer doesn't feel scammed by the bait-and-switch tactic the bad actors in this industry have made the customer expect.

The phone is the engine. Trust is what makes the customer call you back in 2027.

When the 11:14pm lockout call hits, your dispatch board shows every tech's GPS location and what's loaded in their truck. David is your closest tech with automotive transponder programming gear and is finishing a residential rekey in Henderson at 11:22pm. Drag the lockout to David's row. The customer gets an automatic text in 4 seconds: "David's on his way. ETA 18 minutes." The customer stops Googling competitors. David opens the app and sees the address, vehicle (2019 Honda Pilot), and the symptom (keys locked in trunk).

On-site, the price is what builds, or destroys, the relationship. Most locksmith shops have built a reputation problem with phone-quote bait-and-switch: customer hears "$25 service call," tech shows up and says "actually $295." Claver flips that. Your tech pulls up the flat-rate sheet on his phone in front of the customer: residential lockout $135, automotive lockout $185, deadbolt rekey $35/lock, whole-house rekey $295. The customer sees the published price. She picks. She signs. She pays. The next time her sister gets locked out, she calls you, not the next Google ad.

After the job, every key blank, every cylinder, and every minute of labor is tracked. Your $185 automotive lockout shows 78% margin — 15-minute pick, no parts. Your $295 whole-house rekey shows 51% — 12 cylinders and labor. Your $325 smart-lock install shows 38% because the customer's WiFi was a 90-minute fight. Now you know what work to chase, what to reprice, and which jobs to pass to the next guy.

Address and vehicle notes are what turn a one-time customer into a 5-year relationship. 2019 Honda Pilot, transponder key, last service April 2024 (lockout, $185). Residence: front Schlage Primus deadbolt and side Kwikset, last rekey March 2024 after move-in. Customer prefers David. Gate code 4729. Cat Whiskers escapes if door open. When she calls back in 2026 for a smart-lock install, David pulls up the address and knows the deadbolt brand, the rekey history, the cat to watch out for, and her preferred appointment window. That's a 12-minute install, not a 90-minute discovery process.

And here's where most locksmith shops fly blind: marketing spend. You're paying $30-$80 per click on Google Ads for keywords like "locksmith near me" and "car lockout [city]." Some clicks become $185 lockouts that turn into $325 smart-lock installs the next year. Some become nothing. Claver captures the Google click ID when someone visits your site and tracks it through quote → completed job → lifetime revenue. "Car lockout Las Vegas" generated 22 clicks, 16 jobs, $4,180 first-touch and $2,100 repeat business. "Locksmith near me" generated 88 clicks, 4 jobs, $620. Triple the first campaign.