Auto-bill the every-6-week recurring at $95 per groom. Run an 8-stop Tuesday route without a clipboard. Save Murphy the Goldendoodle's exact cut so the next groomer picks up where you left off.
Start for $1 →$1 for 14 days, then $19/mo. Card required. Cancel any time.
The 5 things that turn a $95 first groom into a $4,940 13-year customer, recurring 6-week auto-bill, route density that fits 8 grooms a Tuesday, online booking that converts at midnight, per-pet records (cut style, temperament, allergies, the snip-spot Murphy hates), and customer portal with photos. All in one app. Built by people who've groomed a 95-pound Bernese in a 90° van with no AC running because the dog is terrified of the generator.
Customer signs up for every-6-week recurring at $95. Stripe pulls the card on the day of service and the next groom auto-schedules 6 weeks out. Murphy's owner never has to remember to book. Your $95 groom becomes $823/year per dog, billed automatically.
The dispatch board groups appointments by zip code, calculates drive time and setup, and fits the day. Your Tuesday went from 4 grooms with 90 minutes of cross-town driving to 8 grooms in the same Bend neighborhood. Same labor. Revenue doubled.
Embed a booking form. Customer picks dog size (small / medium / large / xl), service (full groom / bath only / nails-and-teeth), preferred recurring frequency, day window. They get an instant quote, pay a deposit, and the appointment lands on your dispatch board. You sleep at midnight. The new-puppy booking lands at 11:34pm.
Murphy: Goldendoodle, 65 lbs, summer cut #5 body / #2 face, doesn't like nail clippers (use the dremel), allergic to oatmeal shampoo (use sensitive skin), drop-off owner Mrs. Park (cell xxx), pickup OK with anyone. When your senior groomer is out, the cover groomer walks in already knowing Murphy.
Every groom: before and after photo. Mrs. Park sees Murphy's portal, beautiful summer cut, freshly bandanaed. She shares it on Instagram. By Friday you have three new bookings from her dog-park friends.
Included on Crew at $39 a month or Business at $79 a month. Starter ($19/mo) covers unlimited jobs, quotes, invoices, Stripe payments, customer portal, online booking, recurring billing, and CSV export. Step up to Crew for texting, AI, and dispatch.
Mobile pet grooming is the perfect recurring business inside a service that builds lifetime trust. The customer doesn't think they're booking a $95 groom, they're handing you their family. Get Murphy's cut right at year one and you keep the customer for 13 years until Murphy crosses the rainbow bridge. Get it wrong once and she calls a competitor for the rest of his life.
The shops that win two things differently: they auto-renew the every-6-week recurring (so the customer never has to remember), and they save per-pet records so the cut, temperament, and quirks travel with the dog when groomers change.
Recurring is the engine. Per-pet records are what keep the customer for 13 years.
When Mrs. Park signs Murphy up after the first groom, you set the recurring 6-week schedule once. Stripe pulls $95 on the day of service every 6 weeks. The next appointment auto-schedules and a 48-hour reminder text fires automatically. Mrs. Park never has to remember to book. You never have to chase the renewal. $95 every 6 weeks is $823/year per dog. 13 years of Murphy is $10,700 of pure recurring revenue from one happy first groom.
Route density is what turns a 4-groom Tuesday into an 8-groom Tuesday. Claver groups appointments by zip code, calculates drive time and setup, and fits the day. Your old Tuesday: 4 grooms with 90 minutes of cross-Bend driving, 7 hours of work, $380 revenue. Your Claver Tuesday: 8 grooms grouped in the Westside neighborhood with 18 minutes total drive time, 8 hours of work, $760 revenue. Same van. Same labor. Twice the gross.
Online booking catches the Sunday-night puppy-parent. The new-dog owner brought home Murphy as an 8-week-old Goldendoodle Friday afternoon. By Sunday at 11:34pm she's Googled "mobile dog groomer near me" because Murphy already smells like a puppy who hasn't had his first bath. If your only CTA is "call Monday at 9am," she's already booked with the next mobile groomer that has online booking. Claver's widget converts her: she picks medium dog, full groom, every-6-week recurring, Saturday morning. Pays a deposit. Murphy's first groom is on the calendar before she closes the browser tab.
Per-pet records are the part that makes the relationship survive groomer turnover. Murphy: Goldendoodle, 65 lbs, summer cut #5 body / #2 face, ear cleaning and teeth brushing add-on, doesn't like nail clippers (use the dremel), allergic to oatmeal shampoo (use sensitive skin), bandana yes, cologne no, drop-off Mrs. Park (cell xxx-xxx-xxxx), pickup OK with husband Mr. Park. When your senior groomer leaves and Sarah covers the route, Sarah pulls up Murphy's record and walks into the appointment already knowing his exact cut, his quirks, and what he hates. Mrs. Park doesn't notice the substitution. The relationship survives.
And the customer portal closes the loop with the photo every dog parent wants. Every groom: before photo (poofy, scruffy, eye-gunked Murphy), after photo (perfectly blow-dried, summer cut, bandana). Saves to Murphy's profile. Mrs. Park gets a portal link, sees the photo, posts it on Instagram with #MobileGroomingBend. By Friday her dog-park friends have asked who groomed Murphy. Three new bookings on the same street by the weekend. Route density just paid you twice.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $79/mo for the full toolkit. AI summaries, app phone line, recurring billing, route optimization, per-pet records, and customer portal with groom photos. Same plans as every Claver page, no grooming upsell.
Every plan includes unlimited jobs, quotes, invoices and Stripe payments. Texting and AI start on Crew. The phone system and full back office are on Business.
$1 for your first 14 days on Starter · Cancel anytime · Your data exports in CSV
No marketing dance. The questions mobile pet grooming owners actually ask before they sign up.
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