Why foundation shops switch
Why Foundation Repair Companies Choose Claver
Foundation repair is the highest-trust residential trade you can run. The customer is hearing "your house is sinking, you need to spend $28,000 to fix it" — from you and from two competing engineers. Whoever documents the most professionally wins, because the customer's biggest fear isn't the cost — it's getting scammed by the cheap fly-by-night that uses sub-spec piers.
The shops that win two things differently: they generate the engineering report on-site (so the customer sees the documentation before she sees the price), and they document the install with elevation readings + torque per pier so the structural engineer's PE-stamped closeout signs off in 4 days, not 4 weeks.
The on-site engineering report is the engine. The PE-stamped closeout is what closes the trust loop.
When you walk the foundation with the homeowner in Houston Heights, the inspection report builds itself in the app. Photograph each visible crack (4-foot diagonal in the south-side brick veneer, 18-inch sticking on the front-door, separation at the chimney chase). Take laser zip-level readings at 12 reference points around the foundation. Claver maps the settlement: 1.7 inches differential settlement at the south-east corner, 0.9 inches at the chimney, level at the north-west. The structural inspection report generates in 8 minutes — settlement diagram, elevation map with delta readings, recommended repair scope (14 helical piers along the south + east elevations, lift to within 0.5" of original level). The customer sees the report on the iPad before she sees the price. That's the customer who signs the $28,000 quote because the documentation justifies the price.
On-install documentation is what gets the structural engineer's PE stamp without 4 weeks of back-and-forth. Claver structures every install around timestamped photos + numerical readings: each pier's installation depth (typically 14-22 feet to load-bearing strata), torque readings every 6 feet of installation (verifying the soil's lateral capacity matches the engineer's design assumptions), the lift measurements at each pier location during the lift sequence, and the post-lift elevation map showing the foundation back within 0.5" of original level. The PE-stamped closeout PDF satisfies the structural engineer's sign-off in 4 days instead of 4 weeks of back-and-forth.
Milestone billing is what keeps you solvent through the 45-day sales cycle and the 3-day install. 20% deposit at signing ($5,600). 40% at install start ($11,200 — covers your helical piers + crew labor up front). 25% at lift complete ($7,000). 15% at PE inspection sign-off ($4,200). Each milestone auto-triggers a Stripe charge or ACH pull. You stop floating $14,000 of helical pier inventory + 3 days of crew labor on your line of credit while waiting for the engineer's sign-off that won't come for another 2 weeks.
Job costing tells you which Houston neighborhoods pay and which ones bleed you. Your $28,000 14-pier install in Houston Heights shows 38% margin (gumbo clay, 18-foot pier depth, 2.5-day install). Your $42,000 22-pier install in Memorial shows 31% because the 22-foot depth required two carbide-tipped extensions per pier and you ran into limestone shelves at 20 feet. Your $18,000 6-pier crawl-space install in Bellaire shows 19% because the 30-inch crawl height meant your crew was sucking 4 hours of supplied air per shift through respirators. Now you know which neighborhoods to grow, which to bump 8% in March, and which deep-pier jobs to politely refuse next quarter.
And here's where most foundation shops fly blind: marketing spend. You're paying $40-$80 per click on Google Ads for keywords like "foundation repair [city]" and "sinking foundation contractor." Some clicks become $42,000 underpinning jobs. Some become nothing. Claver captures the Google click ID when someone visits your site and tracks it through inspection → quote → signed contract → PE sign-off → final payment. "Foundation repair Houston" generated 11 clicks, 7 inspections, 3 signed jobs worth $84,000. "Foundation contractor near me" generated 67 clicks, 1 inspection, zero signed contracts. Triple the first campaign. Cut the second.