Why shops switch
Why Cleaning Businesses Choose Claver
House cleaning is a trust business wrapped in a logistics business. The customer hands you a key. The customer expects the same crew next week. The customer never wants to think about paying you again.
If you can deliver on those three, you keep the customer for five years. If one breaks, you lose the contract, and a $7,800 lifetime customer walks. Claver is built so none of them break.
Recurring is the engine. Same crew, same day, same supplies, auto-billed for as long as the customer stays.
Onboarding a new customer takes ten minutes. Square footage, bedrooms, bathrooms, frequency, the gate code, the alarm code, the dog's name. Save the address. Set the schedule. Stripe captures the card. The first clean is on Tuesday with Maria and Elena. The customer gets a confirmation text the night before. No email back-and-forth. No "what was the price again?" Done.
The recurring plan is where the real money lives. A weekly customer at $145/visit is $7,540 a year. A bi-weekly at $175 is $4,550. A monthly at $215 is $2,580. Claver auto-bills every visit on the day of service. Stripe pulls the card, you see the deposit hit your bank that night. The customer never sees an invoice. You never chase a payment. They stay because nothing breaks the rhythm.
Job costing tells you which houses actually pay you. The 4,200 sqft home in West Linn at $295 looks profitable, until you see your team takes 4.5 hours and burns $48 in supplies. That's a 28% margin job. Your 2,100 sqft Sellwood condo at $145 takes 1.75 hours and burns $22 in supplies — 67% margin. Now you know which contracts to renew, which to reprice, and which to walk away from when they renew.
House notes mean every detail about every home is saved where the cleaner sees it. Mrs. Chen in the Pearl District: alarm code 4729, dog's name is Bowie, supplies under the kitchen sink, don't enter the home office. When Maria is out sick and Carla covers the route, Carla walks in already knowing the house. The customer never feels the substitution.
And the online booking widget on your site converts visitors into customers without a phone call. Customer picks home size, frequency, preferred day. The job hits your dispatch board pre-filled. No phone tag. No "let me check our schedule and call you back." The first clean is on the calendar before they've closed the browser tab.
