Gutter Software That Bills by Linear Foot

Why Gutter Service Companies Choose Claver

A Bi-Annual Recurring Business

Gutter cleaning is a perfect bi-annual recurring business with a high-ticket install side hustle. The customer signs up for the $185 spring and fall plan and stays for 7 years. Every other job has a gutter or guard install opportunity hidden in it. It only works if your tech catches it on-site and quotes it before he leaves.

The shops that win do two things differently. They auto-renew the bi-annual schedule so the customer never has to remember to book the fall clean. They catch the install upsell on-site so the customer does not call a competitor for the $1,950 replacement they noticed during the clean.

Bi-annual recurring is the engine. On-site upsell is the upside.

When the customer signs up for the spring and fall recurring at $185 per visit you set the relationship up for 7 years. Stripe pulls $185 in March and again in October. The next year auto-schedules. The customer gets a 7-day reminder text before each visit. She never has to remember to book the fall clean. Your competitor's October marketing campaign does not convert her because the appointment is already on her calendar. $185 times 2 equals $370 per year per house. 14 houses on Tuesday's recurring route is $5,180 per year. $36,260 over 7 years from one Tuesday route billed automatically.

Online Booking After a Storm

Online booking catches the post-storm Sunday morning lead. Saturday's heavy rain showed Mrs. Reed her gutters were full. She sees overflow streaming over the corners and water pooling at the foundation. Sunday morning at 9:14am she Googles gutter cleaning Sandy Springs. Claver's booking widget converts her. She picks the bi-annual recurring at $185 spring and fall. She enters her address and pays a $50 deposit. The first clean is on Tuesday's dispatch board. The fall clean auto-schedules for October.

Route density is what turns a 7-house Tuesday into a 14-house Tuesday. Claver groups houses by zip code. It calculates drive time and setup and fits the day. Your old Tuesday had 7 houses scattered across Atlanta with 90 minutes of cross-town driving. That is 7 hours and $1,295 revenue. Your Claver Tuesday has 14 houses grouped in Sandy Springs and Dunwoody and Brookhaven with 22 minutes total drive time. That is 7.5 hours and $2,590 revenue. Same tech. Same fuel. Revenue doubled.

On-Site Upsell Quoting

On-site upsell quoting is what turns the $185 cleaning visit into a $1,950 gutter install. The tech is on a 24-foot ladder cleaning the back gutter. He notices the seam at the corner has separated and there is a 4-foot section of fascia rot from leaks over the past two seasons. He photographs the failed seam and the fascia damage and the inside-out view of the corroded gutter. He pulls up the quote builder on his phone. 142 feet of K-style 6-inch aluminum plus 18 downspouts and fascia repair and warranty equals $1,950. The customer sees three professional photos and a clear quote on the tech's iPad. She picks Yes. She signs. She pays a 25% deposit. The install is on Friday's calendar before the tech is back in the truck.

And before and after photos turn one job into the next 3. Tech taps Start Job and snaps the before. Leaves and twigs and asphalt granules and the maple-pod jam. He cleans the gutter and snaps the after. Clean troughs and water flowing freely. Both photos save to the customer record automatically. The customer's portal shows the timeline. She shares it on the Sandy Springs Nextdoor group. By Friday you have three new houses on the same cul-de-sac asking when you can come. Your Tuesday route just gained density without spending a dollar on marketing.