Send an $18,000 reroof quote from the kitchen table. Document hail damage with timestamped photos. Track which Google Ads keyword paid for the $24,000 insurance job.
Start today — only $19/mo →Starter $19/mo · 20-min migration · Cancel anytime
The 5 things that decide whether you close the $18K reroof or lose it to a storm-chaser — dispatch that puts your inspector on-site within 2 hours, photo-heavy job records the adjuster cannot dispute, milestone billing for the project work, Google Ads ROI tracking on expensive keywords, and a sales pipeline that follows the lead from doorknock to deposit. All in one app. Built by people who have stood on an 8/12 pitch after a hailstorm.
Hail hits Friday at 4pm. Saturday morning your reps doorknock the affected zip codes. Every conversation is logged. Every roof is photographed. Every appointment is scheduled. Your inspectors are on every interested roof by Monday at 4pm. The competition is still mailing postcards.
60-100 timestamped, GPS-tagged photos per job. Pre-job conditions. Damage detail. Every supplement justified visually. The insurance adjuster opens the PDF and your supplement gets approved in 4 days instead of 6 weeks.
30% deposit at signing. 40% at material delivery. 30% at completion plus final inspection. Each milestone triggers an automatic Stripe charge or ACH pull. You stop floating $18,000 in materials on your personal card waiting for a check that never comes.
Xactimate-formatted line items. Pre-job, in-progress, and post-job photo packages auto-bundled to PDF. Supplement requests with photo backup. The adjuster does not have a reason to deny. Your A/R aging on insurance jobs drops from 67 days to 22.
Roofing keywords cost $40-$120 per click. Claver captures the Google click ID and follows it through quote to signed contract to final payment. "Hail damage roof Denver" generated 11 clicks, 6 quotes, $89,000 in jobs. "Roofers near me" generated 84 clicks, 1 quote, zero jobs. Kill the second campaign.
Included on Crew at $39 a month or Business at $59 a month. Starter ($19/mo) covers unlimited jobs, quotes, invoices, Stripe payments, customer portal, online booking, recurring billing, and CSV export. Step up to Crew for texting, AI, and dispatch.
Roofing is the highest-stakes residential trade. The tickets are big. A $24,000 reroof is a normal Tuesday. The competition is brutal. Every hailstorm brings out-of-state storm-chasers with truck wraps and door-knocker armies. The workflow is more complex than any other trade. You deal with insurance claims, supplements, deposits, material orders, crew dispatch, milestone billing, and final inspections.
Most roofing software was built for the simple parts. Scheduling and invoicing. Claver is built for the hard parts. Winning the insurance claim. Documenting the supplement. Collecting the milestone payment. Proving which $80-a-click keyword paid for the $42,000 job.
Storm response is the workflow that decides your year.
When hail hits Friday at 4pm in metro Denver, the shops that own the next 72 hours own the whole storm cycle. Claver's dispatch board lets you assign sales reps to specific zip codes. Log every door-knock conversation. Photograph every interested roof. Schedule the inspector follow-up. No text-message thread gets lost between sales and ops. By Monday at 4pm your inspectors have walked every interested roof. The storm-chasers are still mailing postcards.
Photo documentation is what separates a 4-day insurance approval from a 6-week supplement battle. Claver structures every job around 60-100 timestamped, GPS-tagged photos. Pre-job roof condition. Every damage point. Every flashing detail. Every drip edge problem. Every soft decking find during tear-off. Every step of the install. The post-job final. The PDF the adjuster opens is unfightable. Your supplement gets approved on first pass. Your A/R on insurance jobs drops from 67 days to 22.
Milestone billing is the part that keeps you from going broke between deposits and final payments. Claver structures every contract. 30% deposit at signing. 40% at material delivery. 30% at completion plus final inspection. Each milestone triggers an automatic Stripe charge or ACH pull. You stop floating $18,000 in shingles on your personal card waiting for a check that will not come for another 5 weeks.
After every job, materials and labor are logged. Your $24,500 30-year architectural reroof shows 38% margin after the supplement. Your $11,800 pipe-boot plus chimney flashing job shows 51%. Your storm-tarp emergency at $850 shows 71% because your tech was up and down in 90 minutes. Now you know exactly what to bid on next quarter. You also know where you have been silently leaking money on the project work.
And here is where most roofers fly blind. Marketing spend. You are paying $40-$120 per click on Google Ads for keywords like "hail damage roof repair Denver" and "emergency roofer Dallas." Some clicks become $42,000 insurance jobs. Some become nothing. Claver captures the Google click ID when someone visits your site and tracks it through quote to signed contract to final payment. "Hail damage roof Denver" generated 11 clicks, 6 quotes, $89,000 in jobs. "Roofers near me" generated 84 clicks, 1 quote, zero jobs. Kill the second campaign. Triple the first.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $59/mo for the full toolkit. AI summaries, app phone line, milestone billing, sales pipeline, and Google Ads ROI tracking. Same plans as every Claver page. No roofing upsell.
All plans monthly · Cancel anytime · Your data exports in CSV · MMS counts the same as SMS
No marketing dance. The questions roofing owners actually ask before they sign up.