Masonry Software That Binds Stone to Brick

Why Stucco & Masonry Companies Choose Claver

Stucco and masonry is a high-skill trade with brutal mortar economics. Type N lime mortar that matches a 1923 chimney costs you $42 per bag and takes 4 hours of mixing per job. Type S Portland costs $14 per bag and mixes in 20 minutes. Use the wrong one on historic brick and you watch the chimney crack again in 18 months because the harder mortar broke the softer brick. The shops that win price the mortar match into the quote so the customer pays for the right mortar. They document the work so the next callback is not a warranty crisis.

The shops that win do two things differently. They quote on-site with the right mortar type built into the price so the customer pays for Type N when she has 1920s brick instead of the cheap Type S that will damage her chimney. They coordinate the mason and scaffolding and dump across the 2-day arc so the install lands on schedule.

Mortar-match pricing is the engine. Pre and post photo documentation is what protects the warranty.

When you walk Mrs. Castillo's 1923 Phoenix bungalow chimney on a Saturday morning the quote builds itself in the app. Photograph the existing brick which is 1923 soft red with 60 linear feet of joints and 12 spalled bricks needing replacement. Note the original mortar is Type N lime confirmed by acid test on a sample chip. Measure linear feet of joints to repoint totaling 60 LF with 32 LF on the south face and 28 LF on the east face. Identify the mortar match as custom Type N lime mortar at 1:1:6 ratio of lime to Portland to sand to match the 1923 original. Build the quote at $4,200 covering custom Type N lime mortar for 4 bags at $42 plus 12 replacement bricks at $185 plus 2-day mason labor at $2,400 plus scaffolding rental at $385 plus dump fees plus 18% margin with a 2-day install. Customer sees the breakdown. She signs digitally and pays a $1,260 deposit. Scaffolding sets Friday. Mason starts Saturday morning.

Mason and scaffolding and dump dispatch is what turns the 2-day arc into a 2-day arc. Friday afternoon the scaffolding crew arrives at 412 Northgate and sets up the 12-foot scaffolding around the south face of the chimney. Saturday at 7am the mason arrives and mixes 1 bag of custom Type N mortar and rakes out the existing failed joints to 3/4 inch depth and starts pointing. Saturday at 4pm 30 LF is complete with 6 brick replacements done and day-end cleanup is finished. Sunday at 7am the mason mixes 2 more bags and finishes the remaining 30 LF plus 6 more brick replacements completing by 4pm. Monday brings scaffolding takedown and dump trip with 0.6 yards of mortar debris. Claver coordinates all three events. The scaffolding company gets a notification 48 hours before Friday's set and 48 hours before Monday's takedown. You avoid asking where the scaffolding is at 7am Saturday.

Photo documentation is what protects the warranty and the customer's HOA standing. Claver structures every job around timestamped photos. Pre-job photos capture every damage point and mortar joint condition and brick spalling and the acid-test sample chip identifying the original mortar type. During-install photos show joint raking depth of 3/4 inch and new mortar mix ratio of 1:1:6 by volume and pointing pass with proper joint profile concave for weather resistance and brick replacements with matching wash. Post-install photos show completed work and cleanup plus 24-hour cure status. The customer portal shows the timeline. The HOA architectural review board approves the work in 7 days because the historic mortar match is documented with the acid-test sample and the 1:1:6 mix ratio.

Job costing tells you which scope pays. Your $4,200 chimney repointing shows 41% margin for 60 LF and 2-day install and custom Type N mortar. Your $18,000 stone veneer install shows 28% margin because the manufactured stone Eldorado Stone Country Rubble required 4 days of acclimation before install. Your $2,800 brick patch shows 51% margin because the mortar was standard Type N and the access was easy with no scaffolding needed. Your $9,500 stucco re-coat shows 19% because the existing stucco was failing in patches and you ate 6 hours of substrate prep. Now you know which scope to push.

And here is where most masonry shops fly blind regarding marketing spend. You are paying $20 to $45 per click on Google Ads for keywords like brick repointing city and masonry contractor near me. Some clicks become $18,000 stone veneer jobs. Some become nothing. Claver captures the Google click ID when someone visits your site and tracks it through quote to signed contract to final payment. Brick repointing Phoenix generated 14 clicks leading to 9 quotes and 4 signed jobs worth $16,800. Mason near me generated 67 clicks leading to 1 quote and $2,800 in jobs. Triple the first campaign. Cut the second.