Why siding shops switch
Why Siding Contractors Choose Claver
Siding is a high ticket residential trade with a sales cycle that mirrors roofing. The $42,000 quote is normal Tuesday business. The $80 per click Google Ads keywords are the cost of doing business. And the post hail storm rush is when shops that own the next 72 hours own the whole storm cycle.
Most siding software was built for the simple parts like scheduling and invoicing. Claver is built for the hard parts. Winning the in-home estimate. Documenting the insurance claim. Collecting the milestone payment. And proving which $80 a click keyword paid for the $58,000 insurance quote.
The on-site whole-home quote is the engine. Milestone billing is what keeps you solvent through the 3-week install.
When you walk the exterior with a homeowner in Minneapolis the quote builds itself in the app. Walk the front elevation at 40 LF by 22 ft tall for 880 sqft. The right side at 35 LF by 22 for 770 sqft. The rear at 40 LF by 22 for 880 sqft minus 96 sqft of windows and door. And the left side at 35 LF by 22 for 770 sqft. Photograph each elevation. Tally 14 windows and 2 doors and 8 outside corners and 6 inside corners and 122 LF of soffit and 156 LF of fascia. Build the quote for $42,000 including James Hardie HardiePlank Cedarmill ColorPlus and matching trim package and housewrap and 4-day install and paint and cleanup. Customer sees the elevation breakdown and signs digitally and pays a $6,300 deposit. The materials order goes out Monday. Install is 18 days out.
Photo documentation is what gets the insurance carrier to pay. Claver structures every storm damage job around 60 to 100 timestamped GPS tagged photos. Pre-job conditions on all 4 elevations. Every hail strike point with measurements. The exposed sheathing during tear-off showing prior water intrusion and rotted OSB and the original 1972 nailing pattern. The new housewrap install. The new HardiePlank install in progress. The post-job final. The PDF the adjuster opens is unfightable. Your supplement gets approved on first pass. Your A/R aging on insurance jobs drops from 67 days to 22.
Milestone billing is what keeps you from going broke between the deposit and the final check. 15% deposit at signing for $6,300. 35% at material delivery for $14,700. 30% at tear-off complete for $12,600. 20% at final and customer walk-through for $8,400. Each milestone auto triggers a Stripe charge or ACH pull. You stop floating $28,000 in James Hardie panels on your line of credit for 6 weeks waiting on a final check that won't come for another 4 weeks after that.
After every job materials and labor are logged. Your $42,000 ColorPlus quote shows 32% margin after the supplement. Your $58,000 insurance quote for full storm replacement and 18 windows wrapped shows 41%. Your $18,500 partial side replacement on a Minneapolis bungalow shows 23% because the original 1948 sheathing was rotted and you ate the OSB replacement. Now you know exactly what to bid on next quarter and where you have been silently leaking money on rotted substrate jobs.
And here is where most siding shops fly blind. Marketing spend. You are paying $40 to $80 per click on Google Ads for keywords like James Hardie installer city and hail damage siding repair. Some clicks become $58,000 insurance jobs. Some become nothing. Claver captures the Google click ID when someone visits your site and tracks it through quote to signed contract to final payment. James Hardie installer Minneapolis generated 9 clicks and 6 quotes and 2 signed contracts worth $84,000. Siding contractor near me generated 71 clicks and 1 quote and zero signed contracts. Triple the first campaign. Cut the second.